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Ex. SEC-20-GM-067 Organizer notice Primary source read

News release (Mar. 31, 2020): United Fresh Produce Association Launches United Fresh LIVE!; Board moves the June 2020 San Diego in-person convention to a free virtual event debuting the week of June 15, 2020

United Fresh 2020 Convention & Expo (fresh produce supply chain)

United Fresh Produce Association · San Diego, CA (Organizer)

The COVID Project

The record

Jurisdiction
San Diego, CA · California
Level
Organizer
Issued
2020-03-31 Mar. 31, 2020
In force
Mar. 31, 2020 (the notice's date)
Quarters
2020 Q2
Functions reached
  • MK
  • CB
  • TR
  • HR
Collection
Agriculture and Food Processing SEC-20

Operative words

'With the continuing COVID-19 crisis, the United Fresh Board of Directors has made the decision to move from an in-person event in San Diego this June to United Fresh LIVE!, a new, free virtual event that will connect customers, suppliers and colleagues across the industry.' (release of Mar. 31, 2020, Ex. SEC-20-GM-067)

The organizer's notice

News release (Mar. 31, 2020): United Fresh Produce Association Launches United Fresh LIVE!; Board moves the June 2020 San Diego in-person convention to a free virtual event debuting the week of June 15, 2020

Notes

2020: In-person convention in San Diego cancelled; replaced by United Fresh LIVE!, 'a new, free virtual event' debuting the week of June 15, 2020, with 'a robust expo floor where exhibitors and attendees can share information, view videos and other content, chat live'. Release of Mar. 31, 2020 (Ex. SEC-20-GM-067). Usual dates: June, co-located with the produce and floral buyer shows; the 2020 in-person convention was scheduled for San Diego in June 2020 ('an in-person event in San Diego this June'); United Fresh LIVE! debuted the week of June 15, 2020. Scale: the association 'brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations' (organizer's release, Ex. SEC-20-GM-067); attendance not stated. Venue orders 2020: CA-002, CA-007, CA-015, MET-SAN-008, MET-SAN-009, MET-SAN-026.